How do you track SEO success?

 

Organic traffic

Organic traffic is those visitors that land on your website from unpaid sources, aka essentially free traffic. Organic sources here include search engines like Google, Yahoo, or Bing.

Search ranking

 Google keyword ranking is the position that your website is listed in Google when a user searches that phrase or keyword. A ranking of 1 means that you are at the top. If you are number 11, that means that you are on page 2 of Google as most search results have 10 listings per page.

 

Average session duration

Session duration is defined as the time frame during which there are regular active interactions occurring between a user on a website. The session is timed out when there is no activity from the user for a predefined time duration.

Branded Traffic

Branded Traffic refers to any website traffic that comes from visitors who type in keywords that include any reference to your company's brand, such as your name, for example.

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